Take Stock of Your Online Marketing for This Year



Take Stock of Your Online Marketing This YearThe year is speeding past.  Already more than a quarter of the year has passed.  It is surely a good time now to pause and take stock of your online marketing for this year.


It is so easy to get distracted in our online marketing efforts with so many “shiny objects” vying for our attention.  We therefor think the following advice from from Adrianne Machina is very sound.


Adrianne emphasizes the strategy of paying attention to some key elements and to hold oneself accountable for the outcomes.  The article mentiones companies but is equally applicable to a one person online business.  You can find the complete article here.


It is time to make a commitment and hold yourself and your team accountable. FOCUS on what is important, CONNECT with your target market, and GROW your business.



Know your target market and focus on the needs of your clients instead of chasing dead ends and spreading yourself too thin. Marketing strategies have become increasingly complex. There are so many ways to get distracted from what really matters and what works best for your company. It is important to keep up with marketing trends so you can maintain a competitive edge, but before implementing a new strategy or campaign make sure you are doing it for the right reasons. If you have strayed from your company’s core marketing values then redirect your energy into what has consistently worked for your company.



The landscape of communication has changed drastically over the years and is continuing to change. Know where to find your target market and their preferred method of communication, and be aware that those preferences could change. According to University of Dayton, 59% of B2B decision makers have used smartphones to research products and services before considering purchases. If this isn’t your target market now, then that may change in 2012 with the increased popularity of mobile searches.  Be ready to engage with your audience in new ways.



In order to grow you need to know what works and what doesn’t work. The only way to know is to measure the results of your marketing efforts. Do you already know where you are putting your 2012 marketing dollars? According to a report by Forrester Research, all industries are expected to spend nearly 26% of all advertising dollars on interactive marketing. If this is the direction your business is moving, then be sure to have an effective way to measure your results. Invest in what works for your company and 2012 will be a year of growth.


Yes, the author emphasizes the importance to take stock now of our online marketing for this year, but we should make that an ongoing exercize.  It is important to periodically lift our heads and see what we have accomplished, and where we are going.


To your succesful online marketing


Deon and Johan Reynders





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