How-To Blog Posts


I have personally purchased courses online where the author had just slapped together all that he/she knows about the particular subject. No clear objectives at the start and no natural flow of information.  Frustration!


The same could be said for some how-to blog posts.  It is essential for one to put yourself in the shoes of your readers and keep in mind they do not have your knowledge and experience and still have to piece together the puzzle.


Sarah Arrow gives us her recipe for how to create how-to blog posts in the following section. Sarah is the managing editor of Birds On The Blog (, recognized as one of the top sites in the world for women.



Post title : How to create an effective How-to blog post


This headline is simple and effective as people type questions into search engines. The more specific you are the more likely you are to be found by your target reader.



  • How to write an affective how-to post (targets bloggers looking for better conversions).
  • How write a compelling how-to post (targeting bloggers who are motivated by strong content and powerful writing),
  • How to write a how-to post for the real estate industry (targeting real estate bloggers).
  • The headline can be hacked up a little so it looks like this – Realtors: How to create a how to post that sells  / Estate Agents: Sell more with a how-to post

Targeting your audience  in your headline is a powerful tactic to attract the right

kind of reader.




An introduction is vital if your reader is to know what this how-to post is about. What equipment, ingredients, resources or prerequisites are required (if any) and where they can be located. This may involve linking to earlier posts in a series or equipment on Amazon.


If you are inclined to, give an indication how long this process will take to implement, and what your reader can expect at the end of the process.


Example – at the end of this post you will be able to create how-to posts that convert their socks off, cure male pattern baldness and enable you to lose weight in your sleep.


Which ties nicely into not overpromising or hyping this paragraph to the hilt…


Step 1 – Title of the Step


Where appropriate explain what step one entails. Include an image and use a tool such as Snagit or Jing to add an arrow or highlight a specific area. Depending on your audience you may want to detail things such as “then click okay”, but it depends on the capability of your target market.


Step 2 – Title of the Step


Continue with the explanation of the next step. Again add an image with the explanation and arrows and highlighting where needed.  You can give timings in your steps – this step usually takes 10 minutes to complete.


Step 3 – Title of the Step


Continue till the process is complete. Again adding an image and explanation of that step.


At this point run through your steps to make sure the process works. In the past I’ve missed this step and there’s nothing more embarrassing than a comment highlighting that you’ve missed something.

Note – each of these steps should be in H2 title or bold font – it makes the post easier to scan.


Conclusion or summary


What has your reader achieved? In this section explain what their achievements are and any additional resources such as complimentary posts and additional reading from other bloggers.


This section can also point out that you will answer queries (or not) in the comments and that you also provide this service if the reader wishes to outsource the task.



Read the original post here:



I believe we could summarize the effective way to impart knowledge to your audience as follows: 1. Tell them what they are going to get and how it all fits together (clear objectives), 2. Give it to them step by step (do not assume they know it all), and 3. Summarize what you have given them (close the loop).


Deon and Johan Reynders



Related posts:

  1. Stop Getting Frustrated When Creating Blog Posts

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