Getting Subscibers on your Email List

Getting Subscribers for your Email List.

 

Social media is definitely the buzzword in internet marketing circles these days and email marketing is almost seen as old fashioned. But is getting subscribers on your email list and marketing to them not effective anymore?

 

Fact of the matter is; most consumers are also subscribers to email lists.  Just ask yourself the question – how many times have you purchased an item lately only after being made aware of it through email? If you are anything like me – quite a few times!

 

OK, but how about some ideas on getting subscribers on your email list. We turn to Australian blogger Blog Tyrant, creator of blogtyrant.com, for his views.

 

 

1. Harness the power of groups

 

Human beings are obsessed with groups. We need them.

 

Even those kids who dress up with black eye-liner and want to totally disassociate themselves from the establishment end up hanging out with other kids in black eye-liner.

 

We get married, make families, join sporting teams. This is vital to keep in mind when thinking about email subscribers.

 

When a person is on your blog or website and is thinking about handing over their email address, the first thing they are going to think about is whether they are alone in doing so. Has someone else gone before them? Are they signing up to a blog that is too old-school or too passé? This phenomenon is called social proof, and it is a very powerful tool.

 

When you’re just starting out, you need to seem bigger (in subscriber numbers). When you are slow, you need to appear busy.

 

Your visitors need to see that other subscribers have validated their decision to join you. Until you show them that in a variety of ways, you are going to lose most of your potential subscribers.

 

If you don’t have a big subscriber number to show yet, try one (or several) of these instead:

 

  • Using testimonials in your sign up area. Why not show them what other people are saying about becoming a subscriber? This is especially effective if you can get a testimonial from someone respected in the industry. Don’t leave your testimonials to your testimonials page, put them where people need them.
  • If you have a good number, display it. If you get a lot of comments, be sure your comment number is displayed at the top of your posts. If your number of monthly visits is reasonably impressive, make that prominent. If you have a good twitter following, highlight that. Large numbers immediately help new subscribers feel like they are becoming a part of something.
  • Use exclusivity. In your call to action, you might talk about why signing up means becoming part of an exclusive community. Being part of a group is good. Being part of a group that other people don’t know about is even better.
  • Use social media. Encourage the happy readers you already have to tweet your content, like it on Facebook, and otherwise use social media tools to demonstrate that you’ve got good stuff.

 

2. Use a direct call to action

 

Henry Ford (founder of the Ford Motor Company and developer of the manufacturing assembly line as we know it) was once quoted as saying,

“Any customer can have a car painted any color that he wants so long as it is black.”

 

Ford knew that (within reason) telling customers worked better than asking customers.

 

So how does this relate to email subscribers?

 

Most of us try to be polite and respectful, and that makes us ask rather than tell. But there’s a case to be made for telling, at least some of the time.

 

A direct call to action usually converts better than a soft one that is trying to please everyone. No, it shouldn’t be obnoxious, but it does need to instill confidence.

 

Let’s look at some examples:

 

  • Soft: Why not join the Army? vs. Direct: I want YOU for the US Army
  • Soft: Why not subscribe by email? vs. Direct: Enter your email today and get started
  • Soft: Get a free ebook vs. Direct: Download your free ebook now

When we are given strong “orders” by an authority figure, we often feel more secure and safe, because we assume the person knows what they are doing. When you use direct language for email sign ups you are conveying the message that they are doing the right thing.

 

  • Email subscriptions that make it complicated to unsubscribe
  • The worry (rational or otherwise) that our email address will be sold to spammers

 

If you want to convert more readers to email subscribers, you need to not only encourage them to sign up, but to overcome their mental objections.

 

Address their concerns head on, and you’ll find that people will be quite happy to give you their email address.

 

 

 

Blog Tyrant’s message is to get into the head of subscribers. Imagine yourself as being one – what would cause you to type your email address in an optin form?

 

For the complete original guest post, visit problogger.com here.

 

Respectfully yours

 

 

Deon and Johan Reynders

 

 

 

 

 

 

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