Blogging Yourself to Failure

Blogging Yourself to Failure


According to the Pingdom team ( 200 million websites were created worldwide during 2011, pushing up the total number to over 500 million.  Most of the sites would be blogs, meaning that you could face some stiff competition out there.


How are you doing?  Could you maybe be blogging yourself to failure?


There is a lot of information all over the Internet focusing on the positive aspects your blog should have to succeed.  This time we have a look at reasons why your blog could fail.  We are highlighting 10 ways as presented by Nick Thacker from



1.  Not having a plan. Your blog just be a business some day, but you should run it like one now. That means spend time writing down your goals (like physically writing them down!) about where you hope to be in a month, six months, a year, etc.


2.  Stop trying. I can’t tell you how many blogs I’ve started, worked on regularly for about three weeks, and abandoned. Of course, sometimes it is better to realize when you’ve hit a brick wall, but other times it just takes perseverance to break through The Dip and push on.


3.  Stop caring. Apathy for your topic is a close second to #1, but it is slightly different. Lack of caring happens when you forget why you’re blogging in the first place—the energy for your topic is lost; all the great ideas fleshed out, overworked, and drained.


4.  Having the wrong expectations. Similarly, if you have impossibly high expectations for your site that don’t align with the real world, burnout and apathy might be nearby.


5.  Bad design. Having a site that projects the wrong image can be like trying to open a 5-star restaurant in a strip-mall. Possible? Sure. Likely to succeed? Probably not.


6.  Too many ads. Corbett Barr of Think Traffic likes to start his students on a “no ads” blogging approach, only adding them in when the blogs are ready. “Ready” is obviously subjective, but it seems to me like having fewer than 2,000 visits a day might be pushing it.


7.  Not having a big orange RSS button. This is a small thing seemingly, but I’m of the type where if I don’t have a super-easy way to subscribe to your content, I won’t come back (it’s not that I don’t love you, it’s just that I’ll forget). It doesn’t need to be orange, but you know…


8.  Writing bad headlines. Or at least, not writing awesome headlines. Take the time to read how to write the best headlines possible, and practice them.


9.  Not optimizing your About page. People who read your stuff want to read about who you are. Some guys can get away with being a meme, but you’re a person. Give us a big ‘ol mugshot of yourself and a couple paragraphs about why we should want to buy you a beer.


10.  Not cross-linking your posts. Blogging—and the web, if you think about it—is ALL about links. Don’t go overboard, but remember that once you get someone on your site, you don’t want them to leave. Link to old posts, new ones, and pages on your site they might enjoy. Lead them to your product, if you have one.



For Nick’s 23 other compelling reasons why you could be blogging yourself to failure, visit the page on


To your success in blogging.



Deon and Johan Reynders






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